Best show-case of Ichinoseki's amazing and diverse Mochi Culture. This event brings local mochi enthusiasts and those from all over Japan.

一関のもち文化 Ichinoseki is Japan's mochi-mecca. Have you tried mochi before? Have you eaten mochi outside of a New Year celebration? Have you...

The Ichinoseki National Craft Beer Festival is an annual summer festival held in Ichinoseki City, Iwate Prefecture.

Nestled in the rolling hills of Ark Tategamori Farm, Ichinoseki, is Tills, an organic buffet-style eatery. It's the first accredited...

Ichinoseki is blessed with three roadside stations, all with their own quirks! Kawasaki Michinoeki, Genbi Michinoeki and Murone Michinoeki

松栄堂 The wondrous world of 'wagashi' The word 'wagashi' derives of 'wa' meaning Japanese and 'kashi' meaning sweets. Wagashi is often...

For an introduction to mochi culture in Ichinoseki: (Part 1 is here) Ichinoseki/Hiraizumi is renowned for having the highest mochi...

栗駒茶屋 Driving up toward one of my favorite trailheads, Sukawa Course of Mt. Kurikoma, I noticed flags with a stylish logo popping up along...

Originally written for the Kitakami Times: https://www.iwate-ilc.jp/eng/ktimes/a-vegetable-project-to-welcome-the-ilc/ In 2013, the...

からあげ家奥州いわい How does a bite of juicy, tender chicken fried in a flavorsome yet delicate batter sound? In 2018, Murone Karaage Chicken won...

ベイシー Originally written for the Kitakami Times (additional information added) Renowned artists from around the globe including Count...

世嬉の一 Sekinoichi is the prime place to experience some of the best brewed sake and beer that Iwate has to offer. At the Kuramoto...

SNACKS The following is a list of some the most famous souvenirs in Ichinoseki. *If you have severe allergies, make sure to double check...

ポラーノ Take a break at the cute little road-side gelato shop in Genbi, Ichinoseki! Choose from 20 flavors of gelato at any season. The milk...

郭公屋 Overlook stunning Genbikei Gorge as you devour some delicious dango at Kakko-ya. 'Flying dango' is one of the main attractions of...