During the Senmaya Hinamatsuri Event, Hina decorations are displayed in the Senmaya shopping street, centering on the Senmaya Sake-no-Kura.

In the dead of winter, some brave men run through the streets of Daito in Ichinoseki half-naked while being splashed with ice-cold water.

This event was featured on a popular nationwide television show 「ナニコレ珍百景」last year, a show in which rare or special things happening in Japa

The Hot Air Balloon Honda Grand Prix is one of the hottest hot air balloon competitions in Japan! Top pilots gather to take to the Tohoku...

Best show-case of Ichinoseki's amazing and diverse Mochi Culture. This event brings local mochi enthusiasts and those from all over Japan.

A rare festival that brings an ancient story back to life. Roles, passed down through generations by shrine parishioners

Mukasari Gyorestu is a bridal procession that took place in Ichinoseki until the 1950s, reenacted in the town of Genbi since 2003

1. Iwai River Fireworks Food stalls and watch fireworks at a close proximity along the riverbank. When: August 2nd Where: Along the bank...

The Ichinoseki National Craft Beer Festival is an annual summer festival held in Ichinoseki City, Iwate Prefecture.

The summer night sky is lit with impressive fireworks such as colorful star mines, and powerful 'nishakudama' which has an exploded...

Michinoku Hydrangea Garden is certified by the Japan Hydrangea Association as Japan’s No.1 hydrangea garden.